What is Tinct and how does it work?

Last updated 6 days ago

What is Tinct?

Tinct is an AI personalization platform for B2B marketers. It automatically generates a personalized version of your landing page for every company on your target list — tailored to their industry, their pain points, and use cases they recognize.
Every visitor from a target account lands on a page (= page variant) built for their world, not a generic one-size-fits-all page.

The problem it solves

B2B marketers spend heavily to reach the right person at the right company — through paid ads, ABM campaigns, outbound sequences, or any other channel. Then every one of those clicks lands on the same generic landing page. Whether you're targeting a 20-person fintech startup or a Fortune 500: same headline, same copy, same CTA. All that targeting precision, wasted at the last mile.

Tinct fixes that.

How it works — in five steps

  1. Extract your brand. Tinct automatically pulls your messaging, tone, and value props from your website. You can enrich it further: your positioning, your differentiators, the objections your sales team hears every day. This happens once, before anything else.

  2. Create a campaign. Set your target landing page URL and configure your campaign goals and positioning.

  3. Import your target accounts. Drop in your ABM list as a CSV, import from a LinkedIn Ads export, or connect your CRM. That's your audience.

  4. AI generates personalized pages automatically. Tinct researches each company on your list and creates a tailored version of the landing page — headline, copy, CTA — all matching your brand and speaking directly to that company's world. No manual work required.

  5. Publish and track performance. Install one line of JavaScript on your landing page. When a visitor from one of your target accounts arrives, Tinct recognizes their company and serves the personalized version. Everyone else sees your original page.

What personalization actually means

Not "Hi {Company_Name}" at the top of the page — that actually hurts conversions. Tinct personalizes the things that move the needle: industry-specific headlines, use cases they recognize, pain points relevant to their sector, and social proof from companies like theirs. Subtle, relevant signals that make your page feel like it was built for their world.

Who it's for

B2B marketers, demand gen teams, growth teams, and agencies running paid campaigns, ABM programs, or any traffic-driving activity where conversion matters.

If you're spending money to bring the right companies to your page and sending them all to the same experience, Tinct is for you.