Glossary: key terms

Last updated 6 days ago

  • Audience A list of target companies. Upload it once — as a CSV, a LinkedIn Ads export, or via your CRM — and reuse it across as many campaigns as you want. One audience can power multiple campaigns on different landing page URLs.

  • Campaign A campaign connects an audience to a landing page and a set of personalization instructions. It controls what gets personalized, how, and for which companies. Each campaign targets one URL.

  • Visits The number of sessions Tinct has detected and served (personalized or fallback) across your active campaigns.

  • Snippet A single line of JavaScript you install on your landing page. It runs silently in the background and enables Tinct to identify visitors and serve the right version of your page. One-time install per URL.

  • Page variant The version of your landing page that a visitor from a target account sees. Tinct modifies your existing page in real time — the URL stays the same, only the content changes. Your URL, your analytics, and your SEO all stay intact.

  • Fallback If a visitor isn't from one of your target accounts, or their company can't be identified, they see your original page. No broken experience, no empty placeholders.

  • Brand context The information Tinct uses to keep every generated page on-brand: your tone, messaging, value props, differentiators. Extracted automatically from your website at setup, and enrichable at any time.

  • Block A section of your landing page (hero, use cases, CTA…). You choose which blocks get personalized and which stay locked.

  • Preview Before any page variant goes live, you can see exactly what a visitor from any target account will see. Nothing publishes without your approval.

  • Credit : AI generation credits used when Tinct researches a company and generates personalized content. Your plan includes a set number of credits.

  • Workspace Your Tinct environment — includes your brand extraction, your campaigns, your audiences, and your data. One brand extraction per workspace. If you're managing multiple websites or clients, each gets its own workspace, all accessible from a single login.

  • Free tier Tinct's free plan includes 5 fully personalized landing pages (page variants), forever. No credit card required, no trial clock.